Google Account Access – Our Google Shopping experts create and configure your Merchant Center product data feed and ensure that it is correctly linked to your Google AdWords account. We ensure that the shopping feed contains the necessary attributes to comply with Google’s feed requirements and as many optional attributes as we are able to get from your data. We also categorise and optimise the shopping feed for the best possible campaign outcome. Finally, our experts set up the necessary conversion tracking codes and test that everything is working correctly. If you do not have existing Google accounts we create new ones for you.
Shopping Ads Build – We use our unique Ad Champion software to create a highly-granular Google Shopping campaign that stays in sync with your website inventory and updates campaigns daily. This gives our team complete control on bids and budgets across your complete product catalogue, from top-level categories all the way down to brands, products, and individual SKUs. We set up the DC Optimizer suite to run on your account daily and a Data Studio performance dashboard for you to track the performance of your campaign.
Product level predictive ROAS bidding
The Ad Champion Shopping campaign structure also allows setting automated bids on each individual SKU. This means we can target a ROAS for each product and on each product variation.
The goal of utilising both bidding strategies is to continuously improve your ROAS and get the most from your dedicated Google Shopping budget.
Automated Negative Keywords
The DC Optimizer suite runs periodically until it collects enough data to predict the ROAS outcome of future clicks. The suite removes search queries that are predicted to not result in a sale as well as targeting the highest spending users, on the right device, in the right location, at the time and day they are most likely to purchase.
Our team works with you to ensure we target your best selling and highest margin products. We will call you periodically to make sure the budget allocation is aligned with your business goals.
The onboarding fee is a once off payment of $495 plus GST. Onboarding takes 5 to 10 business days to complete after gaining access to your website.
To initiate any of our services we take the follow steps after you pay the onboarding fee:
If we cannot complete the onboarding process for any reason whatsoever. We will refund the $495 Onboarding fee.
You may also be interested in Ad Champion – Google Shopping Software
Dynamic Creative is a Google Premier Partner.