Google Account Access – Our Google Shopping experts will create and configure your Merchant Center product data feed and ensure that it is correctly linked to your Google AdWords account. We will make sure that the shopping feed contains the necessary attributes to comply with Google’s feed requirements and as many optional attributes as we are able to get from your data. We will also categorise and optimise the shopping feed for the best possible campaign outcome. Finally, we will set up the necessary conversion tracking codes and test that everything is working correctly. If you don’t have existing Google accounts we will create new ones for you.
Shopping Ads Build – We then use the Ad Champion Shopping software to create a highly-granular Google Shopping campaign that stays in sync with your website inventory and updates campaigns daily. This gives our team complete control on bids and budgets across your complete product catalogue, from top-level categories all the way down to brands, products, and individual SKUs. We will set up the DC Optimizer suite to run on your account daily and a Data Studio performance dashboard for you to track the performance of your campaign
Product level predictive ROAS bidding
The Ad Champion Shopping campaign structure also allows setting automated bids on each individual SKU. This means we can target a ROAS on each product and each product variation.
The goal of both bidding strategies is to continuously improve your ROAS and get the most from your budget.
Predictive Bid Modifiers
The DC Optimizer suite will run periodically until it collects enough data to predict the ROAS outcome of future clicks. The suite will remove search queries that are predicted to not result in a sale as well as targeting the highest spending users, on the right device, in the right location, at the time and day they are most likely to purchase.
Our team will work with you to ensure we target your best selling and highest margin products. We will call you periodically to make sure our budget allocation is aligned with your business goals.
$495 plus GST onboarding fee applies to each plan. Onboarding takes 5 to 10 Business days to complete.
One-time Onboarding Fee
Single Website License
Monthly Ad Spend Limit
Automated Negative Keyword Setting
Shopping Performance Dashboard
Automated Device Bid Adjustment
Automated Geographical Bid Adjustment
Automated RLSA Bid Adjustment
Account Performance Review
Regular ROAS target setting
Manual export bid adjustments
Keyword research and query optimisation
Shopping feed troubleshooting
Performance & insight analysis
Regular phone meetings
You may also be interested in Ad Champion – Google Shopping Software
Dynamic Creative is a Google Premier Partner.