Shoppers search for specific products when they are in the market and ready to purchase. They search because they have not yet made a decision on who or where to buy from.
Google Shopping ads provide a rich customer experience displaying a picture of the product, the title, its price and availability at the top of the Google search results.
Our services team will use Dynamic Creative Ad Builder to setup your product feeds and Google AdWords accounts. This gives highly granular, product specific ads in Google Shopping.
They then use Google’s Machine Learning to manage your Google Shopping campaign to achieve the highest possible return on advertising spend.
Google Search Ad Management
Google search ads let you reach customers at every stage of their buying journey. Search ads are a text-rich ad format that include prices, links to related sections of your site and your brand’s unique selling points. Let our team create ads that include your key brand messaging as well as winning calls to action.
Being found online for the products and brands you sell, will extend your awareness and grow your customer base.
Our services team will use the Dynamic Creative Ad Builder or Enterprise technology to create a longtail Search Ad Campaign. No other technology can do this and update your inventory and pricing every day!
They will then apply our optimisation and campaign management processes and use Google’s Machine Learning to achieve the highest possible return on advertising spend.
Video & Display Advertising
When you have been found online, are starting to sell online and Shopping and Search are exhausted, it is then we would recommend Display and Youtube advertising. This is a great way to build awareness but like the best things in life, doesn’t come cheap. We can certainly work with you on a Display and YouTube strategy if your goal is to gain awareness and impression share.
Google’s AdWords advertising platform also gives you access to the audience-based display and video advertising networks extending your reach to YouTube and many different publishers on the web. We can help you select the right media channel that matches your advertising goal.