The rise of e-commerce means that Google Shopping is now hygiene factor in Google Adwords. What started as free PLA’s through a Merchant Menter account has now morphed into one of the more complex ad types in AdWords. This is because it involves getting a product feed, optimizing the feed and then structuring an AdWords campaign that can be optimized at the product level while complimenting the accompanying AdWords Campaign.
Google Shopping is Technical
There is almost nothing about the implementation of a Google Shopping campaign that you will learn about in a business or marketing degree. Before you can run a shopping campaign you will need to create s shopping feed. You will then need to get the feed in Google Merchant Center, set up shipping tables and claim your website by inserting code or uploading a file. Before you can advertise you will need to optimize your titles and descriptions map your website categories to Google’s taxonomy and when you are done you can build an Ad Words Campaign. Then you need to structure and optimise to achieve your ROI goal. I hope our blog helps.